Art Director, Influencer, and Producer with 15+ years of experience telling fashion, beauty, and luxury lifestyle stories that turn products into something people want to be part of. With a community of 175K+ followers on Instagram, she combines creative direction, content creation, and an established understanding of how audiences engage with brands.

 

With a background in Business Marketing from Simon Fraser University and further studies in Art Direction and Creative Direction at University of the Arts London, she brings a strategic and visually driven approach to her work.

 

She launched @MySecretAvenue (est. 2009) during her university years, establishing an early foundation in fashion, visual storytelling, and brand collaboration. The platform evolved into a long-term creative practice, shaping her perspective on image-making and naturally leading into art direction and creative production.

 

She later began her career in New York within leading advertising agencies, where she developed a strong grounding in brand and visual communication.

 

Her work focuses on refined, fashion-led imagery defined by modern femininity, translating brand identity into visuals that feel both current and enduring.

 

Selected collaborations include Ralph Lauren · Maison Margiela Fragrances · Bvlgari · Lancôme · L’Oréal · Armani Beauty · Georg Jensen · The Dorchester